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Air Transat, named the World’s Best Leisure Airline at the Skytrax World Airline Awards, has ranked first in the “Large Organization – Transportation” category at the recent BIP Research-Institut de la confiance dans les organisations (Institute for Trust in Organizations, known by its French abbreviation ICO) awards. The awards, which recognize the contributions of organizations that have earned society’s trust during the past decade, named its winners following a survey conducted among the Quebec public early in 2020.
“This recognition reflects as much on our customers who place their trust in us as on our employees, who put their hearts into providing them with the very best experience and the highest satisfaction,” said Annick Guérard, chief operating officer, Transat. “We have created a corporate culture that makes our customers the focus of our concerns and our decisions, and it is a great honour to find ourselves at the forefront of the decade’s standout Quebec organizations in our industry.”
To determine the winning organizations, BIP Research-ICO asked the following question to a representative sample of the Quebec public for each category: “Could you tell us which organization most earned your trust in the past decade (2010-2019), taking into account criteria such as integrity, reliability, performance, customer service, innovation, social responsibility, transparency, communication and collaboration?” The survey was conducted online by the firm BIP Research from Jan. 27 to Feb. 7, 2020, among 900 adults living in Quebec who could answer in either English or French. The margin of error is 3.27 per cent, 19 times in 20.
