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Embraer celebrated its 50-year anniversary with a ceremony that brought together employees, authorities and commercial partners at the company’s headquarters in São José dos Campos, Brazil. The event is the highlight of several activities that the company prepared throughout this year as a way to remember its five decades of achievement, challenges that were overcome and technological innovation, in one of the most fascinating stories within the aviation industry.
In order to share that journey, Embraer has been conducting a series of global promotional actions in Brazil and abroad that includes participation in events and airshows in the Americas, Europe, Middle East and Asia, demonstration flights, a historical exposition of classic and new aircrafts and the launch of a commemorative edition book.
“Embraer resulted from the determination of visionaries who wanted to transform the impossible into reality — and they did it. That’s what we want to show with these actions at this historic moment for the company. We grew up with this spirit, we’ve reached 50 and that is how we will continue over the next decades”, said Francisco Gomes Neto, president and CEO of Embraer.
The journey of 50 years, narrated by the digital campaign Journey of Wonder, led Embraer to become the global leader of manufacturing commercial jets with a capacity of up to 150 passengers, and a prestigious player in such a competitive market as business aviation. To be a pioneer in the development, certification and manufacturing of the first series of aircraft fueled by ethanol, and to develop, in partnership with the Brazilian Air Force, unique products for the defense and security market and creating a complete portfolio of products and services to support customers in over 100 countries. All that in awe of the EMB 110 Bandeirante, the aircraft which gave life to the company and which allowed Brazil to fit in the select group of countries that have knowledge on how to operate in the cycle of the aeronautical chain.
As a part of the celebration, Embraer also promoted the global media campaign Challenge-driven, dream-driven. With presence in programmatic media and social media, advertisements in newspaper and magazines, in addition to an advertising movie, the campaign shows the company’s overcoming stories and its achievements, showing the greater contributions of both its human and technological capital, to the global aerospace industry.
On Embraer´s website you can access exclusive content about the company’s journey in several formats as well as to experience the new version of the Embraer Historic Center, which has become more modern and intuitive. This content highlights the history of the Brazilian aeronautics industry with information and images of the first aircraft and factories built in Brazil. On Embraer’s social media channels, you can find daily content and testimonials that highlight the motivation, the dreams, the challenges and other curiosities related to its people and products.
With approximately 18,000 direct employees worldwide, the company has initiatives that value its people, highlighting the stories of competence, boldness and courage of those who helped build Embraer, which was founded on Aug. 19th, 1969.
Created by the Brazilian Government as state-owned Empresa Brasileira de Aeronáutica S.A., Embraer was initially conceived to partner engineering and industrial capacity with the science and technology developed by Brazilian Centro Técnico de Aeronáutica (CTA) as well as the Instituto Tecnológico de Aeronáutica (ITA). Embraer was privatized in 1994 and became the biggest exporter of high technology products of the Southern Hemisphere and the third biggest manufacturer of commercial aircraft in the world.
Based in Brazil, the global company operates in Commercial Aviation, Executive and Agricultural, Defense and Security, and Services and Support. Several projects develop and market aircraft, as well as systems and customer solution support. In this half-century, Embraer has entered in a very competitive market, faced, and exceeded the turbulence, always believing in the excellence to explore new perspectives. Encouraged by the pride of being an innovative company always ahead of its time, Embraer is poised to continue flying high for the next 50 years.
Commercial Aviation
The company has 100 customers from all over the world operating the ERJ and E-Jet family of aircraft. Nearly 900 aircraft from the 37, 44 and 50-seat ERJ 145 family of regional jets have been delivered to airlines since their introduction in 1996. The E-Jets family includes four larger aircraft that have between 70 and 130 seats. The E170, E175, E190 and E195 set the standard in their category with their advanced engineering, high degree of efficiency, spacious, ergonomic cabins with two-by-two seating, and attractive operating economics.
In 2013, Embraer launched E-Jets E2, the second generation of its E-Jets family of commercial aircraft comprised of three new aircraft – E175-E2, E190-E2, E195-E2 – seating from 70 to 146 passengers. For the E-Jets program alone, Embraer has logged more than 1,800 orders and 1,500 deliveries to some 70 airlines in 50 countries, redefining the traditional concept of regional aircraft by operating across a range of business applications.
Defense and Security
Embraer Defense and Security offers a complete line of integrated solutions such as C4I (Command, Control, Communication, Computers and Intelligence Center) applications, leading edge technologies in the production of radar, air traffic control and communication systems, integrated systems for border monitoring and surveillance, as well as military and government transportation aircraft.
With a growing presence on the global market, Embraer Defense and Security products are in service with more than 60 nations. The KC-390 is a tactical transport aircraft designed to set new standards in its category while presenting the lowest life-cycle cost with an international market potential. The A-29 Super Tucano, light-attack aircraft and advanced training, is also world-renowned and selected by 15 air forces globally, including the United States Air Force (USAF).
Executive Aviation
Embraer is one of the world’s leading executive jet manufacturers, having entered the business aviation market in 2000 with the Legacy jet, which led to the launch of Embraer Executive Jets in 2005.
Its portfolio, among the broadest in the market, consists of the entry-level Phenom 100EV and the light Phenom 300E jet, the medium cabin Legacy 450 and Legacy 500, the midsize Praetor 500 and super-midsize Praetor 600, the large Legacy 650E, and the ultra-large Lineage 1000E. Embraer Executive Jets’ global fleet exceeds 1,400 aircraft, which are in operation in more than 70 countries and are supported by the company’s global customer support and services network of over 70 owned and authorized service centers, complemented by a 24-7 Contact Center, at its headquarters, in Brazil.
Services and Support
Embraer Services and Support was strategically created at the end of 2016 to leverage Embraer’s after-sales business, creating synergy among all business units, promoting efficiency and global performance, while respecting the specifics of each segment and region.
Be it commercial, executive, defense and security or agricultural aviation, the focus is thinking about tomorrow and retaining customer loyalty. Embraer has more than 2,300 people positioned in the world to support more than 1,700 customers, and understand their needs on more than 5,600 aircraft, after a plane is delivered.
The new portfolio of products, services and solutions TechCare covers are: training, maintenance, materials, aircraft modifications, flight operations, field support, technical support, and innovative solutions.
Embraer’s service center in Sorocaba, completed five years ago in 2019, has a modern hangar infrastructure, workshop and VIP rooms, which offers a broad portfolio of services — aircraft maintenance, components and internal repairs, hangarage, airport assistance and technical maintenance management. Embraer has already offered support to around 70 per cent of Brazilian costumers, with more than 90 per cent of airplanes returned to operations less than 24 hours.
Agricultural Aviation
The crop duster Ipanema is one of the first aircraft launched by Embraer and manufactured uninterruptedly for close to 50 years at the unit in Botucatu, in the State of São Paulo. The company celebrated in 2018 the delivery of 1,400 units of the Ipanema aircraft, the leader in the agricultural aviation segment in Brazil, with a 60 per cent market share. In 2015, a new version of the aircraft was launched, the Ipanema 203.
Moved by renewable energy (ethanol), the aircraft is more agile and efficient, which ensures greater productivity. The main crops that have demanded the airplane are: soybean, corn, cotton, sugar cane, banana, citrus, eucalyptus and coffee. By multitasking, it can be used to spread seeds, and fight vectors and larvae, in primary firefighting and river settlements.
EmbraerX
Innovation is part of Embraer’s DNA, and it is not limited to the technological development of aircraft. It has a long history of innovation and the ability to find unexplored business and product niches. EmbraerX, a wholly owned Embraer subsidiary, exists to build disruptive businesses, considering that transportation will probably be disrupted by the exponential growth of new technologies as well as the development of new business models.
In addition to development of the first concept of electric vertical takeoff and landing, known by the abbreviation eVTOL, through the cooperation between Uber and others companies, EmbraerX launched a document with its vision and proposal for the management of urban air space, besides the Beacon, an app which includes mechanics and components providers, meeting service providers and components to airlines and others participants of this ecosystem.
