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Revenue Management Systems, an Accelya Group Company (RMS), is proud to announce that Swoop, WestJet’s new ultra-low-cost carrier (ULCC), has selected and gone live with airRM, RMS’ state-of-the-art revenue management, inventory control, and reporting tools.
AirRM will enable Swoop to identify sales opportunities, maximize passenger revenues, closely control pricing, and analyze performance.
AirRM is a continually evolving airline revenue management system with ground-breaking tools that integrate and display a wealth of critical information from multiple sources, enabling airlines to make better and more profitable decisions.
The solution is currently used by more than 90 of the most successful carriers in the world.
“Swoop is Canada’s first true ultra-low-cost carrier. When it came to revenue management, our team of experienced airline professionals made clear that airRM was the best choice for Swoop,” said Michael Claeren, head of revenue management and pricing at Swoop.
“AirRM was quick to implement, easy to test and bring online, and offers a multitude of advantages when it comes to flight management. The easy visualization of flights, dynamic business rule configuration and ease of system reporting not only drives high productivity per analyst but also keeps training costs low both at launch and over the long term.
“We are confident that all of these efficiencies are gained without any sacrifice in applying industry best practices or in maximizing revenue opportunities in a competitive marketplace.
“Swoop is impressed with the flexible and knowledgeable support offered to the Swoop team throughout the launch process and are confident that the airRM team is invested in our success as we grow our network across Canada.”
“This is a very happy and proud moment for me,” said Ben Druce, vice-president of sales and support – Americas.
“For many years, including much of my time at WestJet, airRM was an integral part of the airline’s continued success.
“Now, with the introduction of Swoop, airRM will be there too, helping ensure that Swoop and the WestJet Group once again transform the Canadian marketplace.”
