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Skies made the top 10 and Vertical came in second place in a recent BDN Aerospace Marketing survey, which asked aerospace and defence marketers to name their preferred advertising platforms. MHM Publishing Image
MHM Publishing is pleased to announce that two of its aviation magazines—Vertical and Skies—have been voted as top choices in a recent BDN Aerospace Marketing survey, which asked aerospace and defence marketers to name their preferred advertising platforms. Rather than providing a list of eligible publication names, BDN opted to pose an open-ended question that required respondents to recall the names of their preferred industry magazines (print and digital).
Vertical came in second place, while Skies made the top 10. Complete survey results can be seen here. “We conducted the survey to understand the state of advertising within aviation, aerospace and defence,” explained Kyle Davis, partner, BDN Aerospace Marketing. “Specifically, because marketing is changing so much, we were interested in knowing whether advertising is still viewed as effective and relevant in our industry.”
Overall, she reported, many marketers think print and digital advertising is still valuable within the context of a larger integrated marketing plan.
The survey elicited comments from more than 100 industry marketing professionals, which will be published by BDN next week. “The verbatim comments are very interesting in this regard and show a broad range of preferences, opinions and experiences,” said Davis.
“BDN is a well-respected name in our industry, so we at MHM Publishing are excited to see two of our magazines—Vertical and Skies—within the top 10 on their list of preferred aerospace and defence advertising platforms,” said Mike Reyno, owner and publisher at MHM Publishing. “Our team at MHM Publishing is committed to delivering exclusive aviation insight and top quality coverage in all five of our industry publications, while maximizing exposure for our valued advertising partners.”
About MHM Publishing
MHM Publishing is a family-run publishing firm founded in 2002 by husband and wife duo, Mike and Linda Reyno. The company employs a core 18-person staff, as well as nearly three dozen contracted, regular contributors. With a focus on aviation magazine titles, MHM publishes Vertical, Skies, Vertical 911, RCAF Today and Insight magazines.
The MHM family of publications, along with the as-it-happens exclusive online coverage provided at verticalmag.com and skiesmag.com, remains committed to delivering current and relevant stories from the front lines of the aviation industry. From timely news and key insights, to stunning photography and unique stories, MHM’s team of contributing editors travel the world to bring readers the stories that affect their operations.
