Our Feb/Mar issue covers industry issues that matter. Plus, we visit Pearson’s deicing facility. More inside!
Just in time for Valentine’s Day, WestJet and WestJet Cares for Kids charitable partner, the David Foster Foundation, combine forces to release a video featuring a grateful 16-year-old heart transplant recipient and urge Canadians to complete a donor registration card to become a registered organ donor.
WestJet Thanks: From the heart follows young heart transplant recipient and dancer, Alyssa, as she thanks her Fredericton, N.B., dance community for giving her strength and support throughout her transplant journey.
Enter Blake McGrath, renowned Canadian choreographer, dancer and recording artist, who helps Alyssa give her troupe a surprise that makes their hearts flutter with excitement.
To read more about Alyssa’s life-saving transplant journey, visit the WestJet blog.
“This Valentine’s Day, WestJet urges you to watch Alyssa’s story and, like me, share your decision to become a donor and complete a donor registration card,” said Richard Bartrem, WestJet vice-president, Marketing Communications.
“Taking these steps can help more children receive the gift of life so they can get back to doing what they love. Through WestJet Cares for Kids, we are committed to supporting partners like the David Foster Foundation by providing the gift of flight, helping alleviate some of the financial burden that travelling to medical appointments can cause, and ensuring families can be together while their child undergoes a life-saving organ transplant.”
“Joint projects between our organization and WestJet, such as this incredible experience with Alyssa, remind us that our partnership with WestJet Cares for Kids travels far beyond a charitable relationship,” said Michael Ravenhill, CEO of the David Foster Foundation.
“The David Foster Foundation sees the WestJet team as part of our extended family, and when we work together, the sky is the limit to achieving memorable moments for deserving Canadians from coast to coast.”
“Partnering with WestJet Cares for Kids and the David Foster Foundation to surprise Alyssa’s dance troupe was such a fun and proud experience,” said McGrath. “It is a testament to Alyssa’s resilience and the amazing work the David Foster Foundation does that kids like Alyssa end up thriving. The gratitude in the room was palpable.”
Gratitude is good for the heart. So is registering to become an organ donor. In Canada, each province has its own organ and tissue donation system. To learn more, visit davidfosterfoundation.com.