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Following The Boeing Company’s purchase of a majority stake in Embraer’s commercial aviation division, Boeing has announced that the new division will be renamed Boeing Brasil – Commercial.
Earlier this year, a deal was ratified for Boeing and the Brazilian manufacturer to become partners in a joint venture to be comprised of Embraer’s commercial aircraft and aftermarket support services. Pending approval from competition authorities, Boeing will hold an 80 per cent ownership stake to Embraer’s 20 per cent, for a purchase price of US$4.2 billion.
Boeing selected the name Boeing Brasil – Commercial as it is unable to keep the Embraer name, which still independently owns and operates products in the defence, security and business aviation sectors, according to a news article in The Rio Times.
A question still remains regarding the names/branding of the aircraft under Boeing Brasil – Commercial, as all small- and mid-sized aircraft currently bear the Embraer name with specific model codes, such as the E170 or E190-E2 aircraft.