Air Transat announces sponsorship and partnership with Toronto Wolfpack

Air Transat has announced its partnership with The Toronto Wolfpack, Canada’s first professional Rugby team, and the world’s first transatlantic major professional sports team. The three-year sponsorship will see Air Transat become the Toronto Wolfpack’s official airline partner, with the airline providing round trip flights for all visiting clubs and additional flights as needed each season.

Air Transat will feature proudly on the front and back of the Toronto Wolfpack home and away kits. The partnership will also see signage at both Manchester Airport and at the Lamport Stadium in Toronto, along with advertisements on all Wolfpack broadcasts in Canada (online and TV) highlighting the sponsorship and travel opportunities.

“Air Transat is proud and thrilled to be associated with the Toronto Wolfpack as its partner airline and official sponsor of North America’s first professional rugby team,” said Genevieve LeBrun, vice-president of marketing at Transat Tours Canada. “This agreement will allow us to promote Air Transat in the U.K. and Canada while supporting the professional sports team’s debut in Toronto. We look forward to welcoming fans on board our regular flights between Manchester and Toronto.”

“The partnership with Air Transat is a great opportunity for our club to align ourselves with a premier airline,” said Eric Perez, CEO of the Toronto Wolfpack. “This will prove to be very positive for not only the Wolfpack, and Air Transat, but the fans as well. We look forward to being able to offer them affordable and exciting packages to travel to see the Wolfpack and our opponents in action on both sides of the Atlantic.”