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C Series Aircraft Limited Partnership (CSALP) has announced it will soon change its name to Airbus Canada Limited Partnership. The new name reflects the majority interest of Airbus in the limited partnership since July 1, 2018. The organization will adopt the Airbus logo as its single visual identity.
“The new name is the logical next step after the aircraft was rebranded as the Airbus A220 on July 10, 2018, further strengthening customer confidence in the A220 as a full member of the Airbus aircraft family,” said Philippe Balducchi, CEO of the entity and Airbus Head of Country, Canada. “It is therefore natural that our new name better reflects our organization as part of Airbus as well as signaling our distinct heritage and cultural identity here in Canada.”
Over the course of the coming months, the new name will be formally adopted and applied to the existing documentation, materials and branded items. The Airbus and Bombardier logos will continue to be displayed side-by-side on the building exteriors in Mirabel, Que., reflecting production activities on the site for both the Airbus A220 and Bombardier CRJ aircraft families.