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WestJet announced it has again been named Canada’s most trusted airline by the Gustavson Brand Trust Index instituted by the Peter B. Gustavson School of Business at the University of Victoria. The airline was also named one of Canada’s top 10 most trusted brands.
The results are based on more than 6,500 Canadian consumer responses to a survey on 294 Canadian brands.
“As the airline industry overall faces intense consumer scrutiny, I am pleased that WestJet’s caring brand continues to buck the trend,” said Gregg Saretsky, WestJet president and CEO. “As owners, our team is empowered to go the extra mile and take action when needed. We are proud to once again have the trust of the Canadian consumer and the more than 21 million guests who flew with us last year.”
“Trust plays a vital role in our community, economy and collective mindset as Canadians,” said Saul Klein, dean of the Gustavson School of Business. “We have witnessed several breakdowns in trust over the past year, which we see reflected in our results. It is clear that trust can erode very rapidly but it takes a long time to build or to recover from missteps.”
The Gustavson Brand Trust Index was established to raise awareness of the role trust plays in the minds of consumers when making purchase decisions and measures the relationships between social equity, trust, and advocacy for brands in Canada. The initiative highlights Gustavson’s goal of educating and championing responsible leadership, part of the vital impact that drives UVic’s sense of purpose as a leading teaching and research hub.
